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About Our Company

CINCH Community Care Management was designed by home care agency owners for home care agency owners

Tim and Gina Murray are the co-founders and developers of CINCH CCM, Inc. They are the founders and former owners of Aware Senior Care, a highly-awarded home care agency in Cary, North Carolina. 

Gina and Tim Murray got their start in home care as proud members of the membership network The Senior's Choice in August 2014. They grew Aware Senior Care into a $5M+ business with 12 full-time staff and 165 caregivers before selling it in December 2020.

When their home care agency was chosen in 2016 to provide community based home care in an independent senior living community, they found that no technology existed to help them fulfill the community’s needs. They started development of CINCH CCM in 2018 to support the unique care model required to serve independent communities.


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CINCH OS for Independent Living Home Care

Consultation Offerings:

Prepare for Community Care

Prepare for Community Care

This is for agencies that are considering offering Community Care (Stacked/Shared/Short-Visit) but currently do not have a community that they serve. The objective is to be ready when the community asks you to come in, present and win the business.

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Ramp Up Community Care

Ramp Up Community Care

This is for agencies that are in and operating Community Care (Stacked/Shared/Short-Visit) but are experiencing lower than expected profitability, caregiver utilization and high administrative burdens. This package starts with a review of your current operations during a one hour consulting session.

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Community Ready

Community Ready

This is for agencies who have decided to offer community care services and for agencies looking to improve their community care services. Community Ready includes all materials from our Prepare and Ramp Up consulting packages along with 2 hours of consulting time.

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Staffing levels in Community-based services

Staffing levels in Community-based services

Agency will have the tools to provide appropriate, efficient staffing in their Community-based services.

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Best Practices in Client Scheduling

Best Practices in Client Scheduling

Agency will have the tools to efficiently schedule client visits in Community-based services to achieve high client satisfaction and profitability.

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On-Going Coaching

On-Going Coaching

Virtual meetings scheduled monthly. Goals are determined by the agency.

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Our Team

Tim Murray

Tim Murray

Co-Founder and CEO

Tim Murray is the co-founder and CEO of CINCH CCM, Inc. Working with Gina, Tim...

Gina Murray RN BSN

Gina Murray RN BSN

Co-Founder and Industry Expert- Customer Consultant

Gina Murray is the co-founder, industry expert and customer consultant for CINCH CCM (Community Care...

Micah Killgore

Micah Killgore

Product Manager and Customer Support

As the Product Manager and Customer Support, Micah Killgore is responsible for the overall management...

Michael White

Michael White

Partnership Development Director

Michael White is the Partnership Development Director for CINCH CCM. His background spans the healthcare industry including Nursing Home Administrator, Assisted Living Director and over 30...

Blog

Our Blog Articles provide helpful tips and solutions to challenges we faced in every day community care.

How Home Care Agencies Can

How Home Care Agencies Can "Shut the Back Door" in Independent Living Communities

In the realm of Independent Living Communities, there's a common struggle shared by many: helping residents remain at home in their community apartment instead of departing prematurely. This challenge came to light for me during a conversation with the director of an independent living community, shortly after our home care agency was selected.


What is Community Care?
Offer VERY short visits
Our CINCH story

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