Webinar Case Study: How to Secure 30+ Clients in a Premier Retirement Community Like Del Webb

Marketing to a premier retirement community like Del Webb requires a fresh, innovative approach. One of the most powerful tactics we used—teamwork. By collaborating with a trusted fellow agency and other senior service providers, we created a compelling and differentiated value proposition that resonated with the residents.

This webinar will show you how targeting underserved markets like Del Webb communities can help you:

• Build consistent new revenue streams
• Attract and retain top-tier caregivers
• Help residents stay longer and live better in their community

Key Challenges We Overcame:

• Short-Visit Demand: Most residents only want short visits (one hour), while typical home care agencies require 4-to-6-hour minimums.
• Standing Out in a Crowded Market: In a community with up to a dozen home care agencies, how do you break through the noise and get on residents’ radar?

Here’s What You’ll Learn in the Webinar:

1. Gathering Community Intel: Every community is unique. We'll show you how to gather essential insights by leveraging resident committees, social events, and health fairs. These opportunities allowed us to understand the community’s needs and position our services effectively.
2. Engaging the HOA and Community Leaders: Learn how we connected with the Del Webb Homeowners Association (HOA) and gained preferred provider status through their "Thrive in Place" initiative. This HOA committee aimed to enhance residents' lives by selecting top service providers, and our willingness to offer 1-hour visits earned us a coveted spot as a preferred agency.
3. Teaming Up for Success: Discover how forming strategic partnerships with other senior service providers, including fellow home care agencies, can help you stand out. Our most successful tactic? Hosting quarterly educational panels and events that positioned us as a trusted resource in the community. We’ll share the marketing techniques we used to rise above the competition and how we partnered with another home care agency to multiply our impact.
4. Managing Congregate Care with CINCH CCM: If you're wondering how to manage 30+ residents requiring short visits, we’ve got you covered. Our CINCH CCM community-based home care management platform was designed to handle the complexities of short-visit home care, allowing caregivers to collaborate, share clients, and ensure seamless care delivery. We’ll also show how CINCH CCM’s zoning features helped us efficiently manage caregivers and clients across a large, geographically spread-out community.

Don’t miss this opportunity to learn proven strategies that can help you secure and serve clients in premier retirement communities like Del Webb. Register now to discover how you can create new revenue streams, deliver outstanding care, and become a preferred home care provider in any senior living community.

Join us for this in-depth webinar and learn how to scale your business adding community-based home care in +55 Active Adult multi-housing communities.

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