Webinar Case Study: How a Home Care Agency and Senior Living Community Worked Together to Build a Thriving Community.
In this 30-minute session, we’ll dive into a real-life case study showcasing how an innovative partnership transformed the journey from inquiry to move-in for prospective residents of an independent living community. We nicknamed the program “The Road to Abbotswood.”
When: Wednesday, Jan 8th
Time: 12 Noon to 12:30 PM EST
The Challenge
The independent living community Abbotswood at Stonehenge in Raleigh faced challenges in converting prospective residents (leads) into actual residents. They were also seeking to reduce their reliance on paid lead sources, such as A Place for Mom or senior placement organizations. The community set two primary goals for their program:
- Creating an innovative lead generation program to attract new residents
- Develop a program that once they got in the pipeline, they either decided to live in the property right away or asked to be put on the waiting list.
The Solution
As the on-site home care agency partner, we developed a program we called 'The Road to Abbotswood.' This program takes a unique approach, showcasing all the benefits and amenities Abbotswood has to offer while highlighting the additional partners and team members who provide support both before prospective residents move in and after they become part of the community.
Our approach focused on providing education, guidance, and support—no strings attached. For those who value KPIs, Abbotswood’s occupancy rate soared from 70% to a waiting list within a year. This success coincided with our home care agency being selected as the on-site partner. Learn more about this in our blog.
What you’ll learn in this webinar:
- How collaboration with senior living resources created a supportive, non-salesy environment.
- The secrets to building trust and empowering prospective residents through education.
- The strategies that led to increased leads, a waiting list, and an enhanced reputation.
This session is perfect for home care agencies and senior living communities looking to replicate this success.
Reserve your spot today!