Unlocking the Door to Independent Living - A Proven Roadmap for Home Care Agencies to Get Invited In
Unlocking the Door to Independent Living: A Proven Roadmap for Home Care Agencies
WARNING: Providing fractional home care has challenges unseen in traditional care. Proceed with proper planning...and perhaps a helmet.
When: Tuesday July 1st
Time: 1 PM – 2 PM
Breaking into an Independent Living (IL) community as a trusted home care partner is one of the most rewarding yet challenging opportunities in our field. This webinar presents a step-by-step playbook developed through firsthand experience by Tim and Gina Murray, who successfully gained access to and became the on-site care provider in multiple IL communities.
This is not theory - it's the real-world roadmap for agencies that want to deliver value-based, fractional home care and become a trusted ally to IL community leadership and residents.
Agenda:
Welcome & Introduction
- Meet your hosts: Tim & Gina Murray, Co-Founders of CINCH CCM
- Brief story of Aware Senior Care and the creation of CINCH CCM
- Today’s focus: breaking into IL communities with fractional care
The Reality: Why It’s Hard to Get In
- Common roadblocks agencies face
- Real quote from a consulting client: "It’s crickets after I follow up."
- Why traditional approaches fall short
Step 1: Do Your Homework
- How to gather strategic intel on a community
- Build your relational diagram for community staff and partners
- What to look for: census, pricing, leadership, current care model
- Why understanding AL pricing is key to positioning your services
Step 2: Define & Brand Your Service
- The power of positioning: "Peace of Mind Care by [Agency Name]"
- Crafting flyers and messaging for two audiences: families & EDs
- How to clearly communicate value and cost-effectiveness
Step 3: Operational Readiness
- Why fractional care is a different business model
- Team structure, technology, and visit workflows
- Common pitfalls to avoid
Step 4: Qualify the Community
- How to determine if a community is a good fit
Step 5: Win the Executive Director Meeting
- How to get the meeting and how to make it count
- Your pitch: aligning care with census goals
- Outcomes and how to prepare for each
Step 6: Hover Mode
- When you don’t get in—what to do next
- How to stay visible and build long-term trust
- Creative strategies: educational events, partner networking, follow-ups
Final Thoughts & Resources
- Serving the "Forgotten Middle"
- Tools available through CINCH CCM (surveys, case studies, marketing)
- How to get support from our team
Live Q&A
- Open floor for questions and case-specific advice
BONUS: Attendees get exclusive access to downloadable tools, including a community qualification checklist, sample resident survey and our complete step-by-step guide to getting in.
Ideal For:
- Home care agency owners and key sales and marketing staff
Goal: Equip agencies with the tools, mindset, and practical steps to become the go-to care provider in Independent Living communities.
About CINCH CCM:
CINCH CCM is a purpose-built care coordination platform designed by former home care agency owners to help teams deliver efficient, team-based care in Independent Living communities. From scheduling to documentation, CINCH makes fractional value-based care delivery practical, profitable, and scalable.