Services Inside: The New Standard of On-Site Home Care for Independent Living
Independent Living (IL) communities represent one of the largest untapped opportunities for home care agencies. But traditional home care doesn't fit what IL residents actually need.
Instead of 4 - 6-hour shifts, IL residents want 15-, 30-, or 60-minute visits, delivered by on-site caregivers who work as a team, serve multiple residents each shift, and blend seamlessly into the community.
This webinar introduces Home Care Inside IL – a purpose-built, fractional, on-site concierge services model for Apartment & Multi-Housing IL Communities - for agencies that want to enter IL, increase recurring revenue, improve caregiver retention, and become a preferred partner for large Independent Living
When: Wednesday, December 17th
Time: 1:00 to 1:30 PM EST
Format: 20 minutes of content with 10 minutes live Q &A
Who This Webinar Is For
This session is built for home care agency leaders responsible for growth, staffing, operations, and strategic expansion, including:
- Owners & Founders
- General Managers & Executive Directors
- Nursing Supervisors
- Care Coordinators & Schedulers
- Business Development & Sales Leaders
If you're looking to expand into IL communities — or strengthen your current “Inside IL" programs - this webinar is for you.
Why Home Care Agencies Need a New IL Model
Traditional home care was built for private homes - not for IL apartment buildings or multi-housing retirement communities. It struggles because it requires:
- Hourly minimums
- 1:1 caregiver assignments
- Limited flexibility
- No shared-care operations
- No visibility for IL property partners
Meanwhile, IL communities are shifting to an IL 2.0 model, needing:
- Short visits tailored to each resident, fractional visits
- Caregiver teams working on-site
- Real-time coordination & documentation
- On-site presence integrated into the community
- Partnership transparency for IL staff & families
Home Care inside IL is a new, purpose-built model designed to meet exactly those needs.
Two Powerful Models for Agencies
Agencies can operate Home Care Inside IL in two distinct scenarios:
- The Apartment Model
- On-site home care office inside a stand-alone IL apartment building.
- Ideal for communities with 150+
- Caregivers serve short, scheduled and as - needed visits.
- The Neighborhood Model
- On-site home care presence inside a large, multi-housing IL retirement community (e.g., Del Webb).
- It covers hundreds or even thousands of residents across a campus-like environment.
- Care teams support residents spread across multiple buildings or neighborhoods.
Both models open the door to recurring monthly revenue, expand your agency’s footprint, and transform staffing efficiency.
What You’ll Learn
In just 30 minutes, you’ll get a clear, executive-level understanding of:
- What “Home Care Inside IL” Really Means
- An on-site agency presence embedded in the community
- Shared-care teams providing short, custom-tailored visits
- Designed for both apartment and neighborhood IL settings
- A team of caregivers working together
- Why Traditional Home Care Doesn’t Work in IL
- Long-hour minimums mismatch IL needs
- Caregivers are silos - no ability to work as a team
- Low visibility for IL staff and families
- Challenges with efficiency & client acquisition
- The Fractional / Shared Care Model
- 5, 15, 30, 60-minutes visit structure
- ALA carte visits and packaged services
- Caregivers support multiple residents per shift
- Caregivers’ pay is not connected to client visits
- Why Technology Is Non-Negotiable
- Visual, team-based scheduling
- Real-time documentation (even offline)
- Encrypted communication
- A Partner Portal for property visibility
- The Operating Playbook for Inside IL Success
- Marketing & resident education
- Sales alignment with IL community teams
- Community-specific caregiver training
- Policies, procedures & workflows
- KPIs for satisfaction, utilization, & margin
The IL environment requires:
Learn about the “Inside IL” operating playbook we developed and successfully used in multiple IL communities. It covers all facets of operating effectively within the community, including:
Benefits to Home Care Agencies
- Recurring, Predictable Revenue
- On-site IL partnerships lead to steady monthly volume and higher ROI.
- Better Caregiver Retention
- Team-based schedules
- Stable on-site shifts
- Higher pay opportunities due to fractional efficiencies
- New Payer Sources
- Membership or pre-paid plan models
- Veterans Administration
- IL/CCRC shared-pay programs
- Differentiate Your Agency
- Become the preferred IL partner and stand out from competitors.
- Tap Into a Growing Market
- 17,000 IL communities
- 3,000+ 55+ multi-housing
- 765+ IL apartments
Webinar Agenda
- Welcome & Why IL Needs a New Model
- Emily’s Story — The IL Resident We’re Failing with Traditional Care
- What Is Home Care Inside IL? (Apartment + Neighborhood Models)
- How It Works — Fractional Visits & Shared Care Teams
- Technology Required to Scale IL Services
- Business Benefits for Agencies
- Q&A + Next Steps
Key Takeaways
By the end of this webinar, you will understand the value and benefits of:
- Delivering fractional, team-based IL services profitably
- Structuring on-site IL operations (apartment & neighborhood models)
- Deploying the tech stack required for shared-care delivery
- Building recurring revenue from IL communities
- Positioning your agency as the preferred IL care partner
Book a 20-Minute Home Care Inside IL Review & Consultation
Are you currently operating a Home Care Inside IL program? If so, we’d love to learn more about what’s working well - and where you’re facing challenges.
During this free 20-minute consultation, we will:
- Review your current home care inside IL program
- Listen to your areas of concern and your goals
- Discuss what you’d like to improve in resident support, operations, visibility, or collaboration
After we understand your unique situation, we’ll introduce our Home Care Inside Optimization Program, a structured approach designed to strengthen and streamline your services inside IL operations.
This program begins with our Home Care Inside Online Questionnaire, a self- evaluation that pinpoints your strengths and identifies the specific areas where improved workflows, staffing, communication, or technology alignment can unlock meaningful results.
You’ll gain clarity on where to focus - and how to elevate your program to the next level.
Ready to Assess and Strengthen Your Home Care Inside IL Program?
About the Presenters
Gina Murray (RN, BSN) and Tim Murray Co-Founders CINCH CCM®
Gina and Tim Murray are the co-founders of CINCH CCM and former home care operators who have implemented Home Care Inside models with real-world IL communities. Today, Gina and Tim work with senior living providers and home care agencies to design on-site, fractional concierge care programs that improve NOI, resident outcomes, and caregiver and client experiences.
Register for the Webinar Now – Click HERE
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