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How to Market Home Care Services to an Executive Director

How to Market Home Care Services to an Executive Director

Come join the founders of CINCH CCM and three great Executive Directors of nationally known Independent Living Communities for an engaging educational webinar about how to market your home care services to an ED.  The webinar will start with our real-life experiences as founders of Aware Senior Care in marketing our services in four IL communities.   The feature event is hearing from our executive directors each talking about their communities and what things they would want to hear from a home care agency hoping to be selected as their preferred home care partner. 

During this webinar you will learn:

  • A brief refresher on what is Community-Based Home Care?
  • Prep work you need to do and have ready BEFORE you even think about marketing to an IL community.
  • Proven techniques and marketing programs that can lead to an opportunity to submit a proposal to a community ED.
  • What things are very important to an Executive Director to hear from you when sitting across the table from them pitching your home care services.
  • The webinar will conclude with an open Q and A with our featured Executive Directors.

Our Executive Directors:

  • David Sexton, Executive Director at Abbotswood at Stonehenge, a Kisco Senior Living Property.
  • Vinson Bankoski, Executive Director of Verena at Bedford Falls, a True Connection Community.
  • Matt Towler, Executive Director Atria at Cary a Ventas Property.

Main Info


Thursday, November 09, 2023


1:00 pm - 2:00 pm


Register or View Recording

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