A New Approach to Resident Well-Being in Independent Living
Home Care Inside: The New Standard of On-Site Services for Independent Living that Improves NOI, Satisfaction & Length of Stay
Independent Living residents like “Emily” don’t need assisted living—but they do need small, frequent moments of support that stretched IL teams and traditional home care can’t reliably provide.
This webinar introduces Home Care Inside IL: a purpose-built, on-site concierge care model that helps residents stay longer, improves visibility into their well-being, and creates a new, steady NOI stream for your community.
When: Tuesday, December 16th
Time: 1:00 to 1:30 PM EST
Format: 20 minutes of content with 10 minutes live Q &A
Who This Webinar Is For
This session is designed for Senior Living Property Leadership responsible for resident well-being, occupancy, and financial performance, including:
- Executive Directors
- Directors of Health & Wellness / Wellness Directors
- Resident Care Directors
- Directors of Nursing
- Resident Services Directors
- Corporate leaders over IL operations, wellness, or clinical strategy
If you’re accountable for NOI, census, and resident outcomes in an Independent Living or multi-housing independent senior living retirement community, this webinar is for you.
Why IL Communities Need a New “Home Care Inside IL” Model
Traditional home care was built for private homes - not for IL communities with dozens or hundreds of residents. It typically requires:
- 4 - 6-hour minimum shifts
- 1:1 caregiver-to-client assignments
- Limited visibility for property staff
- Care delivered in silos, outside your systems
Meanwhile, this new “IL 2.0” model demands something different:
- Affordable, flexible, short visits (15, 30, 60-minutes)
- Shared caregiver staffing serving many residents each shift
- On-site presence integrated into your community
- Real-time visibility into the care being delivered to your residents
Home Care inside IL is a new, purpose-built model designed to meet exactly those needs.
What You’ll Learn
In just 30 minutes, you’ll get a clear, executive-level understanding of:
- What “Home Care Inside IL” Really Is
- An on-site concierge care office inside your community
- Short, fractional visits instead of long shift-based care
- Embedded caregivers who operate as an extension of your team
- Why Traditional Home Care Doesn’t Fit IL
- Long-hour minimums don’t match IL resident needs
- Low visibility for property staff and families
- Services feel “too big” or too formal for early-stage support
- The Fractional / Shared Care Model
- 15-, 30-, 60-minute task-based visits
- Caregivers serving multiple residents per shift
- A collaborative, team-based approach IL staff can rely on
- The Technology Required to Make This Work
- Team-based scheduling
- Real-time documentation and messaging
- A Partner Portal for property visibility
- What the Operating Model Includes
- On-site caregiver onboarding & community training
- Marketing & move-in support
- Policies, workflows, and KPIs that ensure success
- Welcome - Why IL communities need a new inside-the-walls care model.
- Emily’s Story – From the Desk of an Executive Director - A real example of how short, on-site support changed a resident’s outcome.
- What Is Home Care Inside IL? Definition + why traditional home care doesn’t fit IL.
- How It Works - Fractional visits, shared care teams, and the tech platform behind them.
- Benefits to Your Community - NOI, resident well-being, visibility, and longer length of stay.
- Q&A + Next Steps - Learn how to explore an Home Care Inside IL partnership and evaluation.
- Understand exactly what “Home Care Inside IL” is and isn’t.
- See why IL communities need a new model of support, not more of the old one.
- Learn how fractional, team-based services can be safely operated on your campus.
- Know what technology and operating disciplines must be in place.
- Have a framework to evaluate whether this approach could:
- Improve NOI
- Enhance resident and family satisfaction
- Extend length of stay and stabilize census
- Review your current home care inside IL program
- Listen to your areas of concern and your goals
- Discuss what you’d like to improve in resident support, operations, visibility, or collaboration
Webinar Agenda
Key Takeaways
By the end of this webinar, you will:
Book a 20-Minute Home Care Inside IL Review & Consultation
Are you currently operating a Home Care Inside IL program? If so, we’d love to learn more about what’s working well — and where you’re facing challenges.
During this free 20-minute consultation, we will:
After we understand your unique situation, we’ll introduce our Home Care Inside Optimization Program, a structured approach designed to strengthen and streamline your services inside IL operations.
This program begins with our Home Care Inside Online Questionnaire, a self- evaluation that pinpoints your strengths and identifies the specific areas where improved workflows, staffing, communication, or technology alignment can unlock meaningful results.
You’ll gain clarity on where to focus - and how to elevate your program to the next level.
Ready to Assess and Strengthen Your Home Care Inside IL Program?
About the Presenters
Gina Murray (RN, BSN) and Tim Murray Co-Founders CINCH CCM®
Gina and Tim Murray are the co-founders of CINCH CCM and former home care operators who have implemented Home Care Inside models with real-world IL communities. Today, Gina and Tim work with senior living providers and home care agencies to design on-site, fractional concierge care programs that improve NOI, resident outcomes, and caregiver and client experiences.
Ready to Explore Home Care Inside of IL for Your Community?
Join us for this concise, practical webinar session and see how an on-site concierge care model can help your residents stay longer, your teams gain visibility, and your community unlock a new, recurring source of NOI.
Can’t attend? Register above to receive the recording.